Voyado is looking for a Content Strategist with native-level English proficiency to join our Marketing team in Stockholm.

This role is for someone who enjoys turning complex products into clear, engaging stories and understands how content drives real business impact. You’ll play a key role in how we communicate Voyado’s value across product launches, sales enablement, customer engagement, and growth initiatives.

You’ll join a collaborative team where Marketing, Sales, Product, and Customer teams work closely together, and where your work will directly impact how we position and scale in our markets.

About the role

As Content Strategist, you'll develop and produce content that drives customer engagement, adoption, and growth.

A key part of the role is translating positioning, buyer perspectives, and customer value into scalable, high-impact content that delivers clarity, relevance, and commercial impact across channels. You'll work closely with Marketing, GTM, and Sales to create consistency across launches, campaigns, and enablement initiatives.

In this role, you will:

• Develop content such as launch materials, guides, case studies, webinars, original research, and thought leadership, translating positioning into structured plans that support launches, campaigns, and lifecycle communication

• Choose the right channel and format for each idea based on where it sits in the customer journey, and push for real variety: written, video, thought leadership, original research, interactive formats, whatever fits the story, then repurpose it into scalable formats across channels

• Own storytelling backed by original research: spot the questions worth building data around, and turn what you learn into content that clearly communicates outcomes, ROI, and value

• Act as an editorial voice in our SEO/AEO work

• Ensure alignment across website, campaigns, PR, events, and enablement materials

• Monitor performance and continuously refine content based on data and feedback

• Use AI tools to improve research, production, and scalability

• Help build structures and frameworks that improve how the team works with content

Who you are

You enjoy combining creativity with structure. You're curious, commercially minded, and comfortable working cross-functionally.

You have experience working with SaaS products and know how to translate complexity into communication that is clear, credible, and relevant for different audiences.

We believe you have:

• Experience in B2B content marketing within SaaS or technology

• Experience supporting GTM and marketing initiatives

• Strong ability to translate positioning into compelling content

• Experience producing both thought leadership and commercial assets, including original research

• Understanding of sales-led mid-market or enterprise environments

• A data-driven approach to improving content performance

• Experience working cross-functionally and contributing to shared goals

• Strong writing and editorial skills, with native-level fluency in English

• Comfortable using AI daily to extend research, production, and iteration

Nice to have
Something of your own that shows you understand audience-building firsthand. A newsletter, a podcast, an active personal channel, anything you've grown yourself rather than studied from the outside.

What's in it for you?

You’ll join a company with strong momentum, modern technology, and a collaborative culture where ideas and initiatives are encouraged.

At Voyado, we care about creating an environment where people can grow, collaborate, and enjoy the journey together. We move quickly, challenge ideas, and work closely across teams to deliver meaningful impact.

Some of our benefits:

• 30 days of vacation

• Wellness allowance

• Personal development opportunities

• Summits and team activities

• Four days from the office and one day from home

About Voyado

Voyado is the Agentic Customer Experience Suite for retail.

More than 500 retail brands across 100 markets use Voyado to unite CRM, loyalty, product discovery, e-commerce personalization, and retail media with retail-trained AI that acts on real-time shopper intent.

By combining customer data with product intelligence, Voyado helps retailers deliver more relevant experiences across every channel — online and in-store. The result is more traffic, higher conversions, stronger customer relationships, and measurable business impact.

We’re growing across Europe and are looking for people who want to help shape the future of retail technology.

Ready to make an impact?

Fantastic! 🎉

Applying is easy — submit your LinkedIn profile or upload your resume. We’d love to hear what excites you about this role and what challenges you’re eager to take on. Be yourself, and let your passion shine through.

Additional information

As part of our recruitment process, we conduct a background check on the final candidate.

Making it personal with AI

We believe you’ll position yourself best for success in the interview process by being yourself, with support from AI where it makes sense. Later in the process, you may even be expected to use AI. At the end of the day, what matters is meeting you — the person behind the application.

There is no such thing as a perfect candidate; we’re all human, so please bring your authentic self. Don’t let AI over-polish your CV or answers to the point where we can’t hear your real voice, because that’s what we care about most.