Voyado is a fast-growing Swedish SaaS company, trusted by retailers and e-commerce brands to deliver exceptional customer experiences. As we continue our exciting growth journey across Europe, the Nordics remains our largest market. With over 300 passionate colleagues and an ambitious vision to become the leading customer experience solution for retail in Europe, we’re looking for a Sales Director Nordics to take our regional performance to the next level.

About the role

We’re on the lookout for an ambitious Sales Director to lead and scale our business in the Nordics. In this key leadership position, you’ll be the driving force behind our Nordic market, taking full ownership of the region and leading the charge in acquiring new customers. Your mission? To create and seize new business opportunities, manage the entire sales process, and lead your team to consistently win and grow our presence across the Nordics.

You’ll lead a local team of several Sales Managers, supported by a dedicated SDR team, a marketing, partner and commercial engineers team. While you’ll have the autonomy to shape our Nordics sales strategy, you’ll also have the backing of our experienced management team, providing you with unparalleled support and resources to achieve your goals. In this role, you will be reporting to the VP of Sales.

This isn’t just a job; it’s an opportunity to make your mark on a rapidly growing company, expand your leadership capabilities, and influence the future of customer experience technology in the Nordics.

The role is based in Sweden, with regular travel across the region.

Your responsibilities

Nordic Sales Leadership: Own and lead the performance of the Nordic sales team, our most important region in terms of revenue, by setting a clear direction and ensuring the team consistently delivers on targets.

Team Coaching & Enablement: Lead, coach, and inspire a team of experienced Sales Managers. Foster accountability and engagement, support in complex sales processes, and address performance or delivery challenges directly and constructively.

Sales Strategy & Execution: Develop and implement winning sales strategies tailored to different customer segments, from mid-market to enterprise. Ensure alignment with company goals and market dynamics.

Business Development: Identify and pursue new business opportunities, driving the full sales cycle from lead generation to closing.

Client Relationships: Build and maintain strong relationships with key stakeholders, including C-level executives in retail and e-commerce.

Cross-functional Collaboration: Work closely with our sales development, partner,  business development, revenue ops., marketing, product, and customer success teams to ensure sales efforts align with overall company objectives. 

Market Insights: Stay ahead of market trends and competitor activities to inform strategic decisions and maintain Voyado’s competitive edge.

Brand Ambassador: Represent Voyado at industry events, conferences, and networking opportunities, boosting our brand visibility.

So, who are you?

You're a strategic and hands-on sales leader with a proven track record of driving performance in complex B2B sales environments, preferably within SaaS. You bring a mix of structure, energy, and business acumen, and you know how to engage and push a team to excel.

You have a customer-centric mindset, always focused on delivering real value, and you're confident navigating complex dialogues and negotiations. You build strong relationships, internally and externally, and understand that sales is a team effort, not a solo act.

You're a collaborative leader who thrives in cross-functional environments and values tight alignment with other business areas. You’re also confident when it comes to managing tough conversations, addressing and setting clear expectations, without losing your ability to motivate and inspire.

You combine an entrepreneurial spirit with a strong drive for results. You love closing business, but even more, you love building a team and culture where consistent delivery is the standard.

Skills & Background:

• Multiple years of leadership experience in B2B SaaS or software sales
• Strong leadership abilities, with experience in leading and developing high-performing sales teams in the Nordics
• Proven success in driving sales growth and exceeding revenue targets
• Proven ability to drive new business, lead complex sales cycles, and close strategic deals
• Skilled in cross-functional collaboration and commercial planning
• Genuine interest in the tech landscape of online retail and familiarity with our product offering.
• Fluent in English and Swedish, or another Nordic language
  
  

Personal attributes:

• Results-driven with a fierce entrepreneurial spirit.
• Highly motivated, proactive, and thrives in autonomy.
• Agile and adaptable, ready to pivot in a fast-paced environment.
• Natural leader with the charisma to inspire and energize a team.
• Strategic Visionary: Thinks several steps ahead to shape long-term plans.
• Analytical Powerhouse: Transforms data into actionable insights and strategic decisions.
• Customer-Obsessed: Deeply understands and prioritizes client needs.
• Resilient & Tenacious: Faces challenges head-on with a positive, can-do attitude.
• Collaborative Innovator: Thrives on teamwork and values diverse perspectives.
  

What's in it for You?

This is a unique opportunity to lead sales for a truly world-class product, already trusted by many of the top retail and e-commerce brands in the Nordics. You’ll join one of Europe’s fastest-growing SaaS companies, with a strong culture, real mandate, and a seat at the commercial management table where your voice and decisions matter. We were just named SaaSiest Company of the Year 2025, and we’re just getting started.

At Voyado, we believe people perform best when they feel ownership, support, and a sense of purpose. As Sales Director Nordics, you’ll step into one of the most impactful commercial roles in the company, with full trust, visibility, and the chance to directly influence our ongoing success. You’ll be surrounded by collaborative, driven colleagues, and you’ll have the space to lead in your own way, with the support of an experienced management team, strong product-market fit, and real momentum behind you.

Some of our benefits:


• 30 days of vacation, so you can spend time on the things you love
• Beneficial bike lease, including e-bikes
• Breakfast buffet on Fridays
• In-house gym only for Voyadoers
• A generous gadget-and-phone package (your choice!)
• 5000 SEK per year in wellness allowance
• A wellness hour you can use every week

About Voyado

Voyado is not just another player in the market; we’re a powerhouse in customer engagement and loyalty solutions, revolutionizing how businesses connect with their customers. Our cutting-edge platform delivers a dynamic suite of services, from personalized marketing automation to robust customer analytics and loyalty program management. With data-driven insights at our core, we empower organizations across the Nordic region to elevate customer experiences, boost retention, and drive impressive revenue growth. At Voyado, we’re all about excellence and innovation, ready to disrupt the status quo and help our partners thrive in a fiercely competitive landscape.

Ready to find out more?

Lovely! 🎉

We'd love to get to know you and understand what makes you tick, so write a few lines about what you enjoy about your current role and what would be an exciting challenge for you in the future. We are eager to get to know you and what you love to do, so be yourself and let your passion shine through in your application!

Additional Information

As part of our recruitment process, we conduct background checks on final candidates using Scandinavian Recruitment Intelligence. Further details on the background check process are available upon request.

Note: As of right now we are unable to proceed with applicants outside of the EU, and a requirement of eligibility to work at Voyado is the right to work in the EU without limitations. Needless to say, this is something we are actively working on to be able to onboard colleagues from all over the world.